How independent artists can make it on TikTok: Best Tips for Musicians

by | Jun 19, 2024

TikTok has changed the way people watch content and has provided independent artists with a new platform to publish their music. With its worldwide reach, your song can go viral overnight and hit a much wider audience if the right influencer uses it. A combination of utilizing the pre-release promo tools and getting on the right curation lists can lead to thousands of streams.

The TikTok Advantage for Musicians

The beauty of TikTok lies in its short-form clips and rapid trend cycles. Catchy sections of songs get stuck in users’ heads, prompting them to seek out the full track and artist. Here’s what makes TikTok such a powerful platform for music promotion:

  • It’s a place for authenticity – you can share your story and music
  • It’s excellent for brand building
  • You can showcase your music before it hits streaming services
  • The TikTok audience is billions strong
  • TikTok content creators are eager to use new music to start new trends
  • TikTok is part of a wider music marketing strategy that, when done well, feels more like fun, with huge potential benefits.

Setting Up Your TikTok Musician Profile

Your content should be engaging enough to draw people to the most important part – your bio. Set up a business account from the start, and pack your profile with essential information: who you are, what you do, and most importantly, where people can find more of your music.

Artists should make sure their music is available, on streaming platforms because people use services and TikTok features short audio clips known as snippets. Be sure to share links to your music on platforms, like Spotify, Apple Music and others.

The TikTok Artist account offers a range of tools to engage with your fans acting as a showcase for fans to explore your music and discover more about you and your songs. Activate the music tab to access these tools.

How independent artists can make it on TikTok - Best Tips for Musicians

Promoting Your Music with TikTok Tools

Activate your music tab to promote your music and use the New Release tool to promote tracks for 14 days before release. Since users love behind-the-scenes content, utilize the Behind the Song feature to share your unique story.

If you haven’t yet gotten your music on major streaming services, make that your first task. You can use various music aggregators to accomplish this. And the biggest tip? Ensure you have a TikTok music promotion campaign that includes TikTok influencers.

TikTok Musician Monetization

All Music, on TikTok is available for creators to use without any cost thanks to agreements with record labels. Independent musicians can also share their music on platforms like CD Baby making it accessible on streaming services, including TikTok.

In contrast to platforms such as SoundCloud and Spotify that pay per stream TikTok compensates based on the popularity of the sound, among its users. This is why curators are vital for earning money on both Spotify and TikTok.

You will be paid $0.03 for each new piece of video content created using your sound, regardless of the number of views.

Maximizing Your TikTok Earnings and Exposure

Maximizing your TikTok music earnings and blowing up your TikTok profile go hand in hand. Here are some tips:

  • Create content focused on your music, share your songwriting process, and let people join in and support you. Aim for short, viral-potential clips.
  • Collaborate with other musicians on TikTok.
  • Use relevant hashtags like #newmusic, #undiscoveredartists, #songwriting, and trending tags when appropriate.
  • Build a community by engaging with your followers and other musicians on TikTok.
  • Participate in trends when it makes sense for your brand.
  • Link your streaming platforms so people can explore your music further on Apple Music, Spotify, Deezer, and more.

How independent artists can make it on TikTok - Best Tips for Musicians

Maximizing Exposure Through Curation

The rise of content curators in music is powerful, and you can leverage this yourself. Create playlists featuring new artists like yourself and distribute them across multiple streaming platforms using services like FreeYourMusic. There are other music promotion services available, such as Spotify promotion, blog publications for artists, YouTube music submission and more, but TikTok can really be the game changer for artists.

Make a playlist on your main streaming service, and use FreeYourMusic to copy it to others. This supports your music community and increases your visibility by putting your music in various playlists – a double win.

Consistency and continuous content creation are key to ensuring your TikTok profile takes off in no time!